Website Upgrade
Projects / Website Upgrade
A clearer, more modern web presence shaped around content hierarchy and usability.
Introduction
This website refresh balanced brand presentation with usability. The project focused on a more intentional hierarchy, stronger consistency, and a cleaner system for presenting content.
The Problem
The legacy site lacked visual consistency and made it difficult to prioritize key content for visitors.
Navigation and page structure needed to support both branding goals and day-to-day content updates.
The Work
Solution
The updated site improved clarity, reduced visual friction, and provided a stronger branded experience across major pages.
It also introduced reusable interface patterns that made future updates easier to maintain.
Design Priorities
Cleaner visual system
Better hierarchy for primary actions
Consistency across templates and content types
My Role
Created UI direction, page layouts, and component patterns.
Mapped content priorities to clearer user journeys.
Supported implementation with front-end-ready design decisions.
Lessons Learned
A better website often comes from reducing choices rather than adding more interface elements.
Small consistency improvements compound across every page.